Nowadays, on the subway or in the classroom, you can find a lot of people who play games. In fact, the places are irrelevant, Modern people play games almost everywhere. The attention of modern people to the game has been growing, which led to the expansion of the game market. There is a game that will hit the game market that is already so hot. It is 'playerunknown's battleground (hereafter PUBG)'. The game is not even officially released. So how do people enjoy a game that is not released and yet are so enthusiastic about it? The answer lies in the early access, market strategy of this game. To take advantage of this strategy, it has to make good use of the market structure. It was also possible because of the platform ‘Steam’. So what are those? Now let me tell you.

On March 24, 2017, PUBG is launched as early access. Although it's not officially released, the game has quickly gained popularity from the vast majority of gamers and has dominated the game market. First, what is PUBG? PUBG is a game that embodies a Battle Royale mode of the existing game, ARMA3 with a new engine.

Victory in this game comes by being the last person or last squad on an isolated island by using various weapons and equipment. Players are given only one basic objective in the game. It is 'Survive!’. It's a last-man standing game, but PUBG's difference from other games is that you do not have to knock anyone down. You do not have to get blood on your hands. All you need to do is to survive to the end. Most of the weapons provided by PUBG are firearms, but you don't have to worry. If you can stay calm and stealthy* even if you are a player with a total lack of ability to shoot, there is a possibility that the goddess of victory will smile at you.

As soon as PUBG was released globally by early access, I felt a greater desire to play and I thought I should play the game after my friends' recommendation. Also I got to write this article, and I had a purpose, so I played it.

1. In PUBG, game matching was done very well and fast. Also, when I am not alive in the game, I can immediately withdraw from the game and join a new game. This is thanks to the massive platform, Steam, which allows players to easily access games and run large servers to allow millions of gamers to enjoy the game.

2. You can customize your character before the game starts. The impact of this on the game is insignificant compared to other factors and does not widen the gap between new players and high-ranking players. As a result, new players can adapt to the game better. In addition, players' games are not decided by systems like levels or items but the factors that occur inside the game, and the players' full ability and experience. Of course, these can help reveal the personality of gamers.

3. Game graphics are high-level, and you can enjoy the vast open world. Of course, only while you are alive. Fear of being able to encounter someone on an isolated island raises the immersion into the game.

4. If you win, you can see this message, 'Winner winner chicken dinner'. I’ve heard, the origin of this phrase is from a card game, Blackjack. Although I won by killing my enemies, my belief in this game is, as 'The Art of War' said, 'True victory is winning without a fight'.

As a result of my own experience, PUBG is a fairly well made game. What is unique is that PUBG is a Korean game. Strictly speaking, it is a game created by a Korea game development company by bringing in foreign producers. As a result, the game development was done in Korea, but the game itself or operation is close to a foreign game. This alone has allowed it to get rid of the gambling issue and the excessive billing inducements which are the biggest problems in the Korea game market. There is one more thing to note about this game, the best point is that the game is being serviced in early access. Early access is to give players a pre-finished game somewhat before the game is officially released. Although it is required to pay early access, it is very low compared to the official release price, and through the feedback of people who play by early access, the game continues to patch and improve completeness until it is released. PUBG is the first successful example of an early access game, and is currently number one in number of concurrent users on the Steam platform. It also used the platform, which is the next generation distribution structure. Using a platform that players can purchase, install, and play games online, PUBG was able to gather players quickly, right from the beginning, and is currently hitting its ceiling. PUBG used this new distribution structure very cleverly, and has used many in-game and outer factors to succeed. Now that the official release is predicted for the fourth quarter of this year, I am very much looking forward to seeing what height, this game will reach.

Stealthy – being quiet and careful in order not to be seen or heard

Choi Bugeun  hsy4473@naver.com

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