Looking around, surfing the internet, we can easily find foreign food. Ever since the very beginning of the time when foreign food came into our country, Chinese, Japanese, Western food settled down deep in our culture. These foods are usually in form of a decent meal, as the form of a staple food. However in recent years snacks, between-the-meal food became an important part of our eating culture. Therefore, these forms of foreign food are settling fast all over the country.

Then what could be the reason for this whole situation? You can find out by looking in to the fundamental base of how people determine of food intake. Visual sense has always been regarded as the main sense of oneself to evaluate the taste. In other words the visual of a food has a decisive effect on choosing what to eat. According to a research the sense of taste effect only 1% while we taste the food whereas sense of visual effect about 87%. This means that the ‘taste’ form by the notions we have collected by our visual sense. Lately this phenomenon has been expanded due to the way people encounter various foods. People usually search for restaurants or foods by SNS especially the rising generation. However the age group of people who rely on SNS is recently expanding, making it more powerful way.

Among the recent trends in rising generation, showing off through SNS is something. There is even a name for this trend, ‘Instagramable.’ As SNS became the reason for people to consume anything but most definitely food, the marketing trend is chasing right after it. At this moment, Taiwan food has landed in Korea. A perfect timing for it to flourish as much as it can. Riding on the top of the wave Taiwan food move ahead with its looks which can easily make one’s eyes wide opened. Like how the foods looked, the most part of them, food from Taiwan, became the mainstream of dessert business.

As I mentioned in the first paragraph, those whole different kinds of Taiwan food is definitely now a certain issue in the country. However this kind of issue come to the surface not long after the last one. The representative topic was about Taiwan Castella. It was a sudden rush in the trend of restaurant business. As I call it, the start, a sudden rush, it ended in the same way. The reason for it might be diverse however as the menu was the single Castella and nothing really special people might have been fed up by monotonous taste. That is, people first caught in the visual of Castella but soon they shifted to the ones that satisfied both visual and taste. There is another example of a rush in restaurant business which didn’t ended up breaking many of self-employed people’s business, M.L. hotdog. The way it approached to the problem of gradually getting out of the people’s interest was simple but turn out to a success. They might have encounter a brief downfall of income but they handled it well by diversifying menus. A like instance, bubble tea diversified menu along with localizing them. The Taiwan food itself is quite diverse but each and every shops of them are not really having distinct feature as the similar businesses are springing out from everywhere. If every of them settle well in this country, the self-employed people might have to consider things seriously to maintain their businesses.

A new wind is blowing in the restaurant business. People are welcoming it. To sustain people’s welcome and steps that people take to them, people in Taiwan food business should continue to reflect their progress to go on. Could Taiwanese food really occupy a place in the restaurant industry?